The Experience Shift is an ongoing, open source research project exploring the future of immersive experience design in light of the upheaval brought about by COVID-19. It’s a call to collaboratively reframe how we think about designing experiences; in terms of how we relate to each other as audience members, creatives and clients; how we relate to institutions, spaces, stimuli and platforms and how we relate to the tacit, cultural imperatives which gives context to our behaviour.
From early 2020 onwards we’ve seen sweeping immediate changes across our professional landscape, from the practical considerations of virus control to the social changes which accompanied these. Our ambition for this project is to identify where we want this shake up to take us and how we can come together to influence this.
Ready for The Experience Shift?
Go to Report to dive straight in
Fast track to sector specific headlines, whether you are a creative, institution or brand
Jump to Manifesto to become part of the change we want to see
Hit Feedback to share your thoughts and join the conversation
